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Email Marketing

Email the people who already bought tickets

Pick a show, get a written campaign back, send it to your own customers — and see exactly how many tickets it sold. No list to export, no second tool to keep in sync.

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The list you're not using

Everyone who ever bought a ticket is already in there.

They came to a show, they had a good night, they said yes to hearing from you. And then Thursday comes around with forty seats unsold and the only thing that happens is a post on Instagram, seen by whoever the algorithm felt like showing it to.

Getting one out

Pick the show. Read what it wrote. Send it.

You don't start at a blank page. Choose a show and a finished campaign comes back — subject line, the copy, the poster, the date, the venue, and a button that sells tickets. Change what you want to change. Most people change a sentence.

  • It shows you which show needs itYour upcoming shows are listed with how full they are, so the one at 40% is obvious before you've decided anything.
  • The show details stay right on their ownMove the show to a different night and the email that goes out tomorrow carries the new date. You don't reopen anything.
  • Read it in your own inbox firstSend yourself a test before anyone else sees it. Tests never touch your audience.
Who it goes to
Everyone on your list
Anyone who has bought a ticket
Recent buyers, last 12 months
People who bought this show
People who bought at certain venues

Five choices, picked from a list. The number of people it reaches sits next to the send button and changes as you choose.

Afterwards

It tells you what it sold, not how many people opened it.

Every other email tool can tell you an open rate. None of them can tell you what the email earned, because none of them sold the ticket. This one did — so the campaign page opens with money.

Ticket revenue

What this campaign brought in, with the orders and tickets behind it.

Per person reached

The one figure you can fairly compare between a campaign to 200 people and one to 4,000.

Customers it won

People who first found you through this campaign, whenever they eventually bought.

What they clicked

Counted by person, not by click — one enthusiastic reader isn't a trend.

Opens and clicks

Still here, still useful. Just not the headline.

Delivery

Who it reached, who bounced, who opted out. Last, because it only matters when something's wrong.

Your audience

It builds itself, and it's yours alone.

Ticket buyers who opt in at checkout are added automatically. Add the signup block to your storefront and people who haven't bought yet can join too. Bring a list you already collected and import it.

  • Nobody else can email themYour audience belongs to your account. No other producer on ComedyPass can see it or send to it.
  • An opt-out is permanentAnyone who unsubscribes is excluded from every campaign, automatically. Importing them again won't put them back.
What it doesn't do
Send from your own email addressNo
Automated drip sequencesNo
A/B testingNo
Build-your-own segmentsNo

Emails arrive under your name, and replies come straight to your inbox — but the sending address is ours, which is a large part of why they land in an inbox at all.

Why It's Different

The list is the ticketing system.

There's no export, no import, no weekly sync, no tags to maintain. The people in your audience are the people who bought your tickets, and the revenue on the campaign is the revenue in your reports. One system, so nothing drifts and nothing has to be reconciled.

Thursday has forty seats left. Go and tell somebody.

Email marketing is included with ComedyPass. Your audience is already in there.

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