Marketing belongs inside the show, not beside it
Your ad tool doesn't know your room size, your lineup, or how many tickets you've sold. This one does, because it's the same system that sold them.
Connect Meta once.
One authorisation, and your ad account and pages are available to every show from then on. You don't go back to Ads Manager to launch something.
The campaign already knows what it's selling.
Pick the show and most of the work is already done, because the show is in the same system.
A budget from your own numbers
Recommendations built from your room size, your market, and what a ticket has actually cost you to sell before — not a generic starting figure.
Copy from the real lineup
It writes from who's actually on the bill, because the lineup is already there. Nobody retypes the headliner's name into an ad tool.
Proper campaign structure
Campaigns, ad sets, ads and carousel cards — the real Meta hierarchy, built through a guided flow rather than a blank Ads Manager screen.
Which ad sold a ticket, not which ad got a like.
The click and the checkout are the same system. Nothing is stitched together afterwards, so the answer isn't an estimate.
- Down to the individual ad Tracked at campaign, ad set, ad and carousel-card level — so you know which creative did it, not just which campaign.
- First touch and last touch Both are captured when someone lands and carried through to the order, so a slow decision doesn't get credited to the wrong ad.
- Cost per actual ticket Against real orders, and the same orders that feed the show's settlement — so ad spend lands in the same P&L as everything else.
- Lineup carousel$3.10 · 46 tickets
- Headliner clip$4.85 · 22 tickets
- Venue photo$11.40 · 4 tickets
- Blended$4.02 per ticket
It tells you when to do something.
A campaign you have to remember to check is a campaign you'll check once. This one watches the show, not just the ads.
Campaign health
How the spend is doing against the tickets it's actually moving.
Triggers
Conditions you set, so you hear about a problem instead of finding it.
Recommendations
What to change, based on this show's own performance.
Sellout projection
Where the show lands if sales carry on at the pace they're going.
Intervention log
What you changed and when — so next time you can see whether the push actually worked.
Intelligence
Performance across shows, so the room's patterns build up over a season.
Ad spend is a show cost.
Because the campaign and the settlement live in the same place, what you spent promoting a night shows up against what the night made. In a separate ad tool that number never meets the P&L, which is how you end up with a sold-out show that didn't make money.
Promote one show with it.
Run a campaign from inside the platform and see which ad actually sold the seats.